You may be annoying Goal employees and don’t even know it.
A new report shows that the company is willing to do something about a customer habit that’s really annoying its employees.
What irritates target group employees?
It’s me. I’m the annoying one.
My wife and I both use Target’s drive-up option to pick up mobile orders. With two young kids, it’s a convenient way to get supplies between daycare pick-ups, doctor appointments, gymnastics, play dates, and more doctor appointments.
Every time I’m the one on duty at Target’s pickup, I inevitably forget to open the app and press the “I’m on my way” button to let the store know to get my order ready. Instead, I just do it when I get to the store parking lot, right before I hit “I’m here.”
Is it really that big of a problem?
Apparently so. According to Business insideris the practice of saying you’re on your way when you’re actually in the store, a “common source of frustration” for Target employees fulfilling orders. It’s called “double-tapping” by employees.
Now Target is ready to do something about it.
Drive up at Target
Getty Images
Target’s app changes explained
Whether it was to improve efficiency or address employee concerns, Target has changed its app and the way customers will alert the store when they receive orders.
Previously, fulfillment agents would start preparing the order when the customer selected “I’m on my way.” A three-minute timer starts when the customer says “I’m here” in the app.
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That meant there wasn’t much time for preparation and delivery when the customer double-tapped the two status updates.
According to a report from The streetTarget has changed the app so that customers can no longer select “I’m here” after indicating they’re on their way. Instead, the customer sees a message that says “we need some extra time.”
In any case, it’s nice to know I’m not the only one who has done this with Target’s app.
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