By admin 
Suditi Industries has announced the acquisition of Gini & Jony, a children’s clothing brand with a 44-year history in India. The acquisition is part of Suditi’s strategy to grow its presence in the children’s wear segment, leveraging its manufacturing capabilities and supply chain network.
Suditi plans to expand Gini & Jony’s market reach through an omnichannel approach, including the launch of Exclusive Brand Outlets (EBOs), partnerships with Large Format Stores (LFS) and increased availability on e-commerce platforms.
The company plans to integrate Gini & Jony’s established brand identity with its operational expertise to meet the evolving needs of the children’s wear market in India. Suditi views the acquisition as a step towards strengthening its position in the segment while pursuing long-term growth opportunities.
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“We are excited to welcome Gini & Jony to the Suditi Industries family. The brand has a remarkable legacy that has resonated with generations of Indian families, and this acquisition underlines our hunger to truly own the kidswear category, especially after the post-Covid correction in the market. By combining the heritage of Gini & Jony with the operational strengths of Suditi, we aim to add new energy and scale to this beloved name. This partnership is not just about business; it is about creating value for our shareholders and delivering unparalleled quality to the Indian market,” said Pawan Agarwal, managing director of Suditi Industries.
Further discussing the impact Suditi can have by leveraging its vertical setup, Agarwal explained: “Suditi’s in-house capacity to produce fabrics for over 100,000 garments per day uniquely positions us to bring Gini & Jony to to scale. This translates to approximately Rs 6 crores in sales per day for the brand, highlighting the enormous potential of what we can achieve by focusing our expertise and resources.”
“This partnership brings together the strengths of two highly complementary entities: Gini & Jony’s legacy as a trusted name in children’s apparel and Suditi’s advanced manufacturing capabilities. What makes this journey even more special is the involvement of the next generation – Pawanji’s son Harsh and my daughter Roshni – who, as young parents themselves, bring new perspectives. Their vision and understanding of the modern consumer gives me confidence that Gini & Jony will continue to lead the children’s wear market in India.” Prakash Lakhani, Founder of Gini & Jony, said.