By admin 
We often look at palm and tarot card readers with a certain frivolity. But having trained as a fortune teller over the past year, Trouble Maker founder Jonathan Fraser believes it’s a skill that could also lead to better creative work.
Before I begin, please do not read this piece if you are looking for a way out of financial problems, or if you want to get a sign that today is the day to realize your dream of becoming a stand-up comedian. This article contains a very strong health warning: I cannot see into your past or tell your future. To be honest, I can barely remember what I did last week.
However, I believe that many of the skills involved in card reading can be traced back to the core psychopathologies and behaviors that are also fundamental to advertising. As such, understanding and using it can be a powerful tool in helping brands deliver excellent creative that audiences can relate to.
A few years ago a colleague offered to read my tarot cards. Everything she said felt very personal to me; she knew things my best friends didn’t, and eventually she told me I was ready for a big change in my career. After talking to a few other colleagues, it turned out that she had said the same thing to all of us. My first thought was that this was an incredible inside job, created by a rival agency to steal our staff. But my second thought was: is this a skill that can be learned rather than imposed by a higher power?
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